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Playtronica. Sound interactions Around Sound II

Sasha Pas

Edificio ABANCA Cervantes

4th October | 16:30 - 18:00 h

Free, by order of registration | Registration form at the end of this page

Playtronica is an international studio dedicated to creating meaningful interactive audio experiences, in collaboration with brands, marketers, museums, galleries, and artists.

Through interactive work, Playtronica aims to immerse people in a reality that fuses touch, sound, and technology. One where everyday objects take on new identities, challenging us to creatively explore the World around us and our relationship with it.

Technology is so firmly embedded in our lives that appliances and devices are fast becoming indistinguishable from what people see as ‘natural’. They’re as much a part of our modern environment as a tree, flowers, and birdsong. But our interactions with most technology is command-based. It’s purpose-driven rather than playful.

For us, interaction eradicates barriers. A sense of play is crucial if we are to understand how the natural and artificial can live together in harmony. And the more we understand and experiment with them, the more positive our experience and relationship becomes.

  • Sasha Pas

    Sasha Pas is an artist and founder of Playtronica studio. Pas works with interdisciplinary practices exploring new types of interaction between man and technology with the help of sound as a medium. Playtronica projects imply immersion in the sensory reality where, by playing with various objects, anyone can creatively and freely put to test the possibilities of their body and the external world. This context of interaction no longer supports the division into the viewer and the artwork, allowing each participant of this communication process to actively contribute to the creation of a live, constantly changing environment. Playtronica projects have been exhibited at Garage Museum of Contemporary Art, The Jewish Museum (Moscow), Solyanka VPA Gallery (Moscow), Exploratorium (San Francisco), Centre Georges Pompidou (Paris), and Palais de Tokyo (Paris). Pas has participated in the parallel program of the Moscow Biennial of Young Contemporary Art (2018); Sonar+D Festival (Barcelona); Loop (Berlin); Performance Pets (London). Playtronica has received of a number of awards, including the award of Moscow Design Biennial (2017) and a special prize at the Synthposium Festival (2017). Pas lives and works between Moscow and Berlin.